Meet Our Client: e-Conversions Limited
Apr 12, 2012
Meet Max Jennings, co-Founder and Marketing Director of e-Conversions Limited, the company behind the hugely successful website VoucherCodes.co.uk.
Q. We’ll start with an easy one Max … when was eConversions established?
We started eConversions in 2004 as a paid on performance marketing company, and pivoted the business in 2008 with the launch of VoucherCodes.co.uk.
Q. What’s your elevator pitch?
For shoppers VoucherCodes.co.uk delivers the best money saving offers for all your favourite stores and restaurants For our retail partners, VoucherCodes.co.uk is a powerful marketing platform to attract new customers and incentivise sales.
Q. What is the one piece of advice that you would give to someone just about to go into business on their own?
Do your research and make sure there is a real market opportunity for your proposition, then focus, focus, focus. If the market and revenue opportunity is there, then every morning all you need to ask yourself is 'How can we improve what we're doing'. It is very easy to get distracted on the web as there are so many perceived opportunities and directions you can take your product or service. Ultimately, any time that takes you or your team off track from your core goals is a roadblock to the business' success.
Q. What is the best business decision that you’ve ever made? And the worst…? (If you’re prepared to share!)
Best decision - doubling down on the quality of our product. In our industry this means delivering the best offers to our users as effectively as possible. It sounds obvious, but so many companies don't focus enough on their core USP. A quality product defines your ability to market and on the web this is all or nothing.
We’ve grown to over five million registered members off the back of having the best of offers, and from this position we have a strong marketing platform to offer our partners.
Worst decision - you'll notice a theme - lack of focus. Prior to VoucherCodes.co.uk, we spread ourselves too thinly trying to run an online marketing agency and launch successful websites. We simply weren’t equipped to dedicate the attention each part of the business deserved.
Q. What are you going to do differently over the next 12 months? (Particularly in light of the current economic climate)
Mobile is a big focus for us. I'm very excited about the critical mass we've now reached on smart phone usage in the UK. Facilitation of our vouchers for mobile redemption is a top priority, as it provides a better service for our users and opens up new multi-channel, marketing opportunities for our partners.
In regard to the current economic climate, we see it as a great opportunity to hire new talent into the business.
It’s a very unfortunate reality that a lot of very talented graduates are unemployed at the moment; as we grow we’re eager to take advantage of the opportunity that a smaller business can attract candidates that would have traditionally opted for fast-stream graduate programmes.