On Friday the 15th November the front page of the Evening Standard ran the headline “We Got a Dot”. The story was about Dot London Limited’s signature of a contract with the internet authority ICANN. The signature paves the way for the launch in a few month’s time of the “.london” TLD.
With this launch businesses and others will be able to register and use domain names with “.london” at the end. In that way they can signal to others their association with the global brand that is the city of London. The signing of this contract has been described as a “huge marketing coup” for London.
Waterfront is proud to have Dot London as a client. Waterfront partner Matthew Harris advised Dot London on the ICANN contract.
The Evening Standard article can be read here.
More information on the new .london suffix is available at www.mydotlondon.com
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