Waterfront has advised the shareholders of Faredirect on the acquisition of the company by FLYR Labs, which supplies data-driven technology to airlines and transportation companies.

The acquisition brings advanced ancillary revenue and airfare marketing software to FLYR’s existing AI-powered revenue optimisation and decision support platform.

Waterfront’s Angus Young was the lead partner and Charlotte Lang was the associate working on the deal. The Waterfront team advised on various aspects of the deal, working closely with Faredirect CEO and co-founder Niels Colemont.

Niels Colemont said: “Waterfront were a great asset to us in managing the acquisition. They were able to offer all the necessary expertise to get this deal done in the tight timeframe, and they proved invaluable in assessing all the possible implications as the deal developed. Angus and Charlotte made teaming up with FLYR Labs as straightforward as it could possibly be.’’

Angus Young said: “We were delighted to work so closely with Niels and it’s always satisfying to get to completion in such a streamlined and organised manner.’’